Our company is based in Port Blair, serving last Eleven years in this island,the tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, we are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for "Welcome Andaman Travels” Tours to penetrate the market.
An opportunity for "Welcome Andaman Travels” Tours' success exists because the national tourism industry is growing at a rapid pace annually. "Welcome Andaman Travels” is poised to take advantage of this growth and moderate competition in the Andaman travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. "Welcome Andaman Travels” intends to provide travel and adventure packages to tourists coming from inside or outside the country, Services and products provided by "Welcome Andaman Travels” will initially include pre-arranged tours, custom packages according to client's specifications, travel consultation, and as time progresses making reservations for hotels amongst other related services.
Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the client’s needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies. Our marketing strategy will be based mainly on ensuring customers know about our existence and the service we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service, know that it exists, and how to contact us
The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects' origins. This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth.
We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship. Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. This is particularly so with the organization looking at establishing a clear advantage in an increasingly competitive market.
We will provide clients with the opportunity to focus on their core activities whilst their transportation side needs are fully satisfied. Marketing material shall be professionally done so as to be reflective of our intended image and reputation. We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image. We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.We also intend to have well-designed brochures and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilizing them.
Continuously provide enjoyable quality excursions/trips on time and on budget.
Develop enthusiastically satisfied customers all of the time.
Establish a market presence that assures short-term and long-term profitability, growth and success.
We are fully committed to supporting growth and development in the tourism and overall economy of Andaman Islands.
Contribute positively to our communities and our environment.